Assam: Neymar Jr prmotes work of Santanu Hazarika’Gamusa-Inspired Konami’s Global eFootball Campaign Jersey
Assam: Neymar Jr prmotes work of Santanu Hazarika’Gamusa-Inspired Konami’s Global eFootball Campaign Jersey
Digital Desk: Santanu Hazarika, the acclaimed visual artist, has brought his creative talent to the global stage with a strong new partnership, this time with Konami, one of the game industry's most iconic companies. Santanu has designed a jersey for Konami's flagship football game, eFootball, as part of their global campaign, which will run from August to October 2025.
To add to the excitement, the jersey has already piqued the interest of legendary footballer Neymar Jr, who was seen promoting Santanu's design as part of the campaign, a rare and remarkable nod from one of the sport's greatest icons, firmly establishing Santanu's art on the global football map.
The campaign will wrap up in December with a unique fan meet-and-greet event in Mumbai, which is already being touted as one of the most anticipated events on the gaming and pop culture calendar.
The Jersey, which was unveiled as a special Independence Day surprise, pays tribute to Assam, Santanu's native state, and highlights the state's rich heritage around the world. The "Gamusa" is a traditional Assamese textile that is both symbolic and spiritual.
